In 2018, more people will seek to explore popular unconventional destinations and festivals that reflect the culture, heritage, and ethos of the local region. One such festival is Ragasthan, a winter desert camping festival that’s being held since the past two years.
Ragasthan, set to be held in Jaisalmer, Rajasthan from February 23 to 25, 2018, is Asia’s first desert camping festival held in the expansive dunes of the Thar Desert. In its third edition this year, Ragasthan will feature an eclectic mix of music, culture, tradition, and a plethora of shared experiences, attracting music and travel enthusiasts from the remotest corners of India.
Over 50 artists, one artists’ village, a sociable camping space, a dozen film screenings under the open sky, bars and restaurants, art installations, morning yoga sessions, and football on the softest playground will be part of the itinerary at the festival, promising visitors three days of uninhibited excitement.
Commenting on the trend of music tourism, Varun Gupta, CEO Goomo, said, “A number of events boasting famous international artists have debuted in India over the past few years, producing a year-long packed schedule of music festivals across the country. With more and more state governments looking to boost tourism through musical and cultural events, we have witnessed people from all over the country travelling to various places just to attend these festivals and enjoy the local music, art and culture.”
Some of the most popular and leading music festivals in India include names such as NH7 weekender; Sunburn; Hornbill International Music Festival, Kohima; Ziro Festival of Music; VH1 Supersonic; and Ragasthan. As has been seen in the past with the maiden Indian concerts of popular artists like Ed Sheeran and Justin Bieber, young Indians and millennial travellers are now willing to travel in huge numbers for concerts of their favourite international music artists.
1 VOICE WILL BECOME THE NEW WAY TO HIT PLAY AT HOME
Amazon just announced today that their number one selling product this holiday season were “millions” of the Echo Dot; a hands-free, voice-controlled device that uses far-field voice recognition, has a small built-in speaker, and can also connect to your speakers over Bluetooth or used with the included audio cable. What does this mean? Streaming will continue to dominate the way we listen to music and we will start to use our voice, even more, to get the tracks we want to hear in our homes played faster than ever.
2 CRYPTO CURRENCY WILL BECOME AN ACCEPTED FORM OF PAYMENT IN THE MUSIC INDUSTRY
With the rise of Bitcoin, Etherium, and Litecoin at the end of 2017, companies will start to accept cryptocurrency as a form of payment for festival tickets, merchandise sales and more. I believe if Amazon raises their hand and decides to start accepting Bitcoin in 2018, then everyone else will soon follow suit.
3 ARTISTS WILL IMPLEMENT CREATIVE WAYS TO GET CLOSER TO THEIR MOST LOYAL FANS & MAKE MORE MONEY
Last month, Gramatik jump on the cryptocurrency bandwagon with the release of his own coin GRMTK. This allows his fans to share his success by owning the rights and royalties of his music. This also means they will own anything he creates and distributes on his upcoming channel.
Gareth Emery has plans to launch his own block chain streaming service in 2018. He’s expected to give 80% of earnings to artists. I believe more artists will see the value in block chain and crypto currency to use it to their advantage.
4 A SURGE OF ARTISTS WILL BECOME ANTI-RECORD LABELS
Labels take a cut of artists profits and claim ownership over their music to make money. I believe in 2018, even more artists will finally understand the importance of complete control and ownership of their music and creativity. They will document more of their journey with Vlogs and use already established fan bases (like YouTube stars) to get their music into the eyes and ears of new listeners. This method will empower independent artists to go at it alone without a record label.